National Sportswear logo by design.
There’s more to it than meets the eye!
As someone who might have come from a Fortune 500 Advertising or marketing department.
You would quickly recognize National Sportswear ® by more than our famous name!
You would recognize our logo
by its powerful but simple appearance.
Sure, you could say it’s nothing like NIKE. But then again, we’re not trying to be like them.
You might say, oh you’re trying to copy them. But the fact of the matter, NIKE never even entered our minds.
National Sportswear ® prides itself on being who we are.
We don’t try to impersonate others. Although we have found others trying to impersonate us.
That just comes with the territory.
And just as our slogan says “When Second Best Won’t Do! ™”
They can impersonate us, but they will never be us.
And the National Sportswear Logo is no exception.
Just as our name National Sportswear ® is a non-contestable Federal Trademark,
so is our logo.
To the average person, our logo just looks like, well, a logo.
But to us, it represents the real sports champion!
You’ll see in just a moment exactly what we mean.
Put it beside all these other famous logos and it really stands out.
But it doesn’t show our brand name National Sportswear ®,
as the others do!
Why is that?
The answer to this question lies deep within our philosophy.
We wanted the National Sportswear ® logo to represent you, the athlete.
When you wear our logo, it’s about you. Not about us.
It’s all about not being second best.
It’s about being the best at what you do.
After all, this is why you’re an athlete.
We also recognize that there are many athletes in many different sports respectfully.
And we did not want to single them out.
After all, you are all champions!
And if you are proud of that and proud to wear our logo,
we think you’ll remember our name.
Because we did this for you.
When you run across that finish line, or you jump off that high diving board,
surf that huge wave, or swim that 200-meter race, it was you who achieved the goal.
We only kept you from doing it in the nude 🙂
So yes, when NIKE, Addidas, Slazenger, Puma, and all the others, place their names
prominently beside their logos, we can really appreciate their reasons.
It’s just that our reason is different.
So how could we represent both you, the athlete, and us, National Sportswear ® in one single logo?
Well, if you take a close look at our logo, you will see that it is in fact the letter N for National and it is somewhat shaped like a lightning bolt.
It is shaped this way because lightning bolts represent power.
After all, who the heck wants to get hit by one?
Also, if you tilt your head to the right, you’ll notice it also resembles the letter S for Sportswear.
And yes, still in the shape of a lightning bolt (pointed at each end).
So it is a representation of both National and Sportswear,
hence our branded trademark National Sportswear ® and of course our identity National Sportswear Incorporated.
Okay, so now we know how it represents National Sportswear ®
We also know it is kind of a lightning bolt that represents power.
But how does it represent you, the athlete?
Here’s where the real genius in design comes into play.
We think you’re going to really love this 🙂
So let’s get to it!
Watch how the National Sportswear Logo
transforms itself into these champions.
Almost half of all sports involve running.
Well, we’re not throwing data at you, this number could be more like a quarter or a third.
But almost every human has run sometime in their life.
A true sign of endurance.
We’ve all experienced that.
So we begin with this one.
It’s called THE RUNNER
With head tilted in the forward motion, one arm raised up in front
and the other pointed down in back, you can feel the motion of acceleration.
This is where the runner is at his/her peak.
A true athletic symbol of power on land.
The Runner logo also (if you look closely) represents a baseball player at-bat.
He or she is in the motion of swinging to hit the ball.
The ball is the ® which signifies that our logo is also a federally registered trademark.
So in this case, we really put it to use.
The next National Sportswear Logo represents
the athlete in water.
After all, running isn’t the only
endurance sport out there.
And we did say it represents ” every athlete.”
Of course, what are water sports or land sports
if we didn’t have air sports?
From the endurance to the bone-chilling,
accuracy, and timing of our
THE HIGH DIVER and THE GYMNAST
Again, notice how the ® appears to be a sectional cut out of a bar,
like in the gymnastic parallel bars?
These are just the first three and there are many more.
And we really hope you enjoyed this and got some insight into the National Sportswear ® logo.
We believe sports athletes deserve a brand that really and truly represents them.
A lot of fortune companies, especially sportswear companies, focus too much on themselves and forget about you.
When you cross that line, you are the champion who should be noticed. Not some in-your-face logo that steals away your glory.
Here at National Sportswear ®, our focus is on you and this is why we put so much effort into designing our logo
to fit you and not us.
We do have many more layouts to show you and we’ll add them to other pages shortly.
You can save this page to your favorites or just visit National Sportswear dot com to come back to this page.
We will have the continuation linked right HERE.
We will also introduce you to
the National Sportswear Logo
as it transforms into team sports!
But first, why not visit us on Social Media
You can also read more about us here.